Tuesday, August 22, 2006

Sam's Club replaces 'Christmas' with 'Holidays'

First advertising of the season does not mention the Reason for the Season

Even though it is August, the Christmas advertising season has already begun and Sam's Club has come down on the side of "Holidays" instead of "Christmas." In the August/September issue of their in-house magazine Source, Sam's Club has one page dedicated to Christmas. But Sam's Club doesn't refer to Christmas as being Christmas. Sam's Club promotes it as "Holidays." On page 69 of Source, the promotional plug says: "Coming soon. Plan ahead for the holidays." On the page decorated in Christmas fashion are three products. Sam's Club wants you to buy "Holiday Cards," "Holiday Ribbon," and "Holiday Gift Bags." On the "Christmas" page, the word Christmas isn't used!

On June 26, AFA wrote Wal-Mart (which owns Sam's Club) asking that they not ban "Christmas" in advertising and promotions. Included in that letter was a CD with the names of 201,595 individuals who signed the petition asking for no ban. Wal-Mart, ignoring the letter, did not even bother to respond.
Take Action
It is very important that as many as possible send an email to Sam's Club. Since this is the first Christmas ad we have seen, we will notify major retailers of the number of emails sent. Perhaps our efforts will encourage other companies not to ban "Christmas." After you have sent your email, please forward this to your family and friends and invite them to help us "keep Christ in Christmas." Share this information with members of your church and Sunday School.
Click Here to Email Sam's Club Now!

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